Wednesday, February 01, 2017

Casteist campaign: Dainik Bhaskar faces flak for targeting Akhilesh Yadav, Mayawati in its hoardings in poll-bound UP

Hindi daily Dainik Bhaskar is facing criticism for its promotional campaign.

Just when UP elections are round the corner, it has come up with these hoardings.

Member of Parliament (MP) Dr Misa Bharti has also objected to it, in her tweet.

She wrote, 'Surrogate advertising for BJP in worst possible manner by a media house, the casteist way!'.

The hoardings target two leaders, two caste groups and two parties.

Hence, there is outrage. There is no mention of BJP that is also an important party in UP.

Hence, there has been a visible anger. Akhilesh Yadav's Samajwadi Party and BSP's Mayawati are being attacked here.

It is like Dainik Bhaskar would bring the change, and you will no longer hear or read about these politicians! Is Bhaskar contesting election or it wants to drop covering SP-BSP. The same group, Dainik Bhaskar, had got CM Akhilesh Yadav to inaugurate the Bhaskar website?


The hidden biases are very clear, when BJP is not even named.

The hoardings don't at all talk about BJP's communal campaigns for years--from the era of Temple movement till recent communal speeches of its leaders, or from its numerous efforts to stoke communal passions, right from Kashi to Kairana in recent years.

Dainik Bhaskar is not known for fair journalism. For years, it has played the role of 'judge, jury and executioner'. Though it claims to have highest circulation among newspapers [Jagran also makes similar claim], it has very low credibility.


For those who can't read Hindi script, one of the hoarding says, 'Na Daliton ki Rani, Na Yadav ki kahani'. The other billboard has the line, 'Na Maya ka jaal, Na Akhilesh ka klesh'. There have been protests against these advertisements, complaint to DM, Election Commission and complaint to police too.