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Monday, October 18, 2010

Zee Salaam: Another Urdu TV channel from India

Zee Salaam:
Urdu channel or Islamic channel!
Early this year the pioneer TV group in India, Zee, launched Zee Salaam, a channel directed at the Urdu speaking populace.

It was the third* Urdu channel in India after ETV Urdu and DD Urdu. ETV Urdu has successfully completed ten years and is quite popular in India and abroad.

Doordarshan's Urdu channel DD Urdu, which was launched a couple of years back, is also doing well though the cable operators don't relay it everywhere.

With one of the oldest TV media groups in the country, Zee, starting a channel, one expected that it would bring original and high quality content to the viewers.

Though the channel looked promising in its initial avatar, Zee Salaam has lately been resembling more of an Islamic channel than an Urdu channel. Hardly any effort is visible in programmes.

Of course, there is a large section that likes religious programmes but Zee Salaam more and more looks like a copy of QTV or similar other religious channels. They don't need to spend much when devotional programmes are to be aired through out the day.

Perhaps, the idea is that when you can run a channel with few Maulanas, why waste your funds and energy. So there is hardly any news, discussions or infotainment and mostly its clerics who are visible on the shows from morning till late evening.

Once in while you may get to see a programme on movie songs or English learning. Unfortunately, Zee group, that has a wide range of channels and can get reports from its language channels across India, seems to be giving little attention to the channel.

While ETV's programmes particularly Khas Baat, Alami Manzar, serials and shows for women, are quite popular, Zee Salam is yet to make a mark. Urdu is not about poetry alone, it is the language that is understood by almost everybody who speaks Hindi, Punjabi or other dialects.

Zee group should make use of the opportunity and must telecast original content by making use of their correspondents across the world, to strengthen the channel. They can target at least 100 million homes with ease in India alone.

Unfortunately, they seem to have abandoned the channel in the beginning. The Sahara group has been planning to start its Urdu channel for several years and now it seems the channel would be finally on air soon.

Zee Salaam needs to improve and decide whether it wants to run a professional news & infotainment channel or would remain happy competing with the other Islamic channels. [*Some other 'international' Urdu channels were launched but they closed without leaving much impact]

13 comments:

Anonymous said...

Alami Sahara is the name of Sahara's urdu channel which will be launched in October or November 2010.

Amit J said...

i agree with you...most people make the mistake of equating urdu=maulana which only re-enforces the stereotype in the minds of ordinary public....they should make some programs featuring hindu/sikh characters which will help bring out the syncretic culture that the language truly symbolizes

indscribe said...

Anon: I heard it but let's see if it really begins telecast. October is over.

Amit J: Exactly.

rashid1891 said...

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mohammadi said...

salam alaikum
u have my e mail if u want a best naat khwan for ur channel. iknow some peopple they have best talent nd voice also.so plz reply me amsg nd i will give u no of them.may i know?this channel frm hyd

najam62 said...

zee salaam is very balanced channel, i truly appreciate the programmes telecast by this channel

najam

niyaz husain rathod said...

I am very happy to see this channel,this channel's program are very knowledgeable,In ramzan most of muslim people avoid to see songs,drama,movie so they have best option to see islamic channel, Q tv is not available in every aria so it is best alternative of Q tv.
Thank you zee network...we will always thankful for your effort.
in villages people dont have cable facility,most of people use DTH so its like a gift for us...Thank you very much...

niyaz husain rathod said...

I am very happy to see new islamic channel and it is indian channel.it is very knowledgeable channel,Q tv is not available in every aria,in ramzan muslim people avoid to see songs,dance,movie,drama so they have best option,i m sure zee salam will become very popular..in most of village people dong have cable facilities so they use DTH, it is really good thing that this channel is available on DTH. we are very happy, Thank you so much zee network, we will be always thankful of you.

Khurshid said...

Zee Salam is a very enlightening program about Islam as well as in urdu. We get able to watch this channel only in month of Ramdaan as it don't telecast rest of the months.
This is very useful because most of the urdu or islamic channel don't air on most part of india. it is almost reachable everywhere in India. As far as urdu Concern Fakir Ali, Shagufta Yasmeen, Iqra many serials and anchors doing very well for spreading urdu.

salim said...

I have visited first time to this side i want to tell about dargah shareef and education trust name (Ashrafiya Education trust)founder of this trust is Syed Shah Jalal Husaini Sajada Nasheen Kollampally it is suitated in Narayanpet Village Kollampally population is 2000 people it is a poor village There is amsjid but is very small

Promote Bangla | প্রচার বাংলার said...

@Admin- Author: I totally agree with you. Here also they simply relate URDU with MUSLIMS thats the reason its more like an Islamic Channel than an Urdu Channel.
But I prefer PEACE TV because we get PEACE TV BANGLA thats the Only dedicated Bangla Islamic channel in India.

Unknown said...

Hi assalamualaikum my name is shaik abdullah.I like zee salaam songs gustaki dua how to download this?my mail is shaikabdullah1981@gmail.com

tayeba said...

we daily watch zee salaam on our tv , it is really a good step .

we request you to please start a programme that teaches arabi study from the beginnig , it will help all to clear their basic and pronunciation.