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Saturday, July 12, 2008

An Advertisement in Urdu

This advertisement that shows a small boy wearing a skull cap, caught my eye, naturally.

It feels nice to see our language (or script) in places we don't expect. Doesn't this happens to most of us?

It is rare to find any corporate group advertisement in Urdu, anywhere. Even in cities where Urdu speakers comprise 25-50% of populace, hoardings in Urdu are rare.

One reason is that Urdu-speaking population in India is scattered, not concentrated in a particular state and the Urdu speakers (euphemism for Muslims) were never considered a 'big market'.

That's why the 'Kaise ho' written on the top, struck a chord. If creating impact is one of the aims of advertising, the surely such ad succeeds in reaching its target.

5 comments:

Ye manzilen !! said...

yaar ...kehte hain a man gets what he searches for. U are always looking out for Urdu and Peace. Ek to mili ab doosri bhi mil jayegi...

When the corporations in India come to know about the buying power of Urdu speaking population that day they will switch to Urdu...today in cinema hals u see name of films is displayed in Urdu simply coz someone knows they that have the buying power for a Rs 100 ticket...

thats all...

حیدرآبادی said...

شاہد نے درست کہا انڈسکرائب بھائی۔ آپ واقعی اردو کو کہیں نہ کہیں سے ڈھونڈ لاتے ہیں۔ ویسے یہ بتائیں کہ یہ ہورڈنگ کس شہر میں اور کس کارپوریٹ سیکٹر کی جانب سے لگی ہے؟

Anser Azim said...

Its like Eid Ka Chaand, sighting of a new species of a bird or like the sighting of the two horned deer!!. This was the language liked by Nehru and was the daughter of this great land. Unfortunate!!!
here is what i found on the other side of the border where this language is the migrated "bahu".

http://www.fotosearch.com/bigcomp.asp?path=STK/STK021/PGB1389.jpg

anser azim Chicago

indscribe said...

Thanks Shahid bhai, Hyderabadi Sb and Azim Sb.

That's the advertisement of Idea, a telecom company.

Anonymous said...

اردو ہندوستان میں پیدا ہوءی اور شرم کی بات ہی کہ اس ملک سے ہی اسکا جنازہ نکل رہا ہے